Michael “Graywolf” Gray suggests that alhtough the road to using tags on your web site isn’t devoid of pitfalls and some gotcha’s, their usage does open up some advanced strategies .
* By using tags you can provide a more granular way to break down the content on your website.
* This break down can provide alternate navigation paths to your content for both humans and search engines.
* This break down becomes more useful to humans if you link words/tags within the main body of the content.
* This break down is extremely effective for serving very targeted advertising or affiliate links.
* Care should be taken to minimize duplicate content and duplicate/similar tags
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